New Canadian venture challenges leaders of emerging businesses to be more brave.
• Award-winning marketer David Bigioni offers strategic marketing leadership to CEO’s of emerging businesses, helping them be more brave in their pursuit of growth.
• Brave Strategy provides C-suite level marketing skills on a fractional basis.
Greater Toronto Area, ON – March 29, 2021 - Veteran marketer David Bigioni wants to see business leaders be more brave—pushing past what they see as the limitations of size or budget to pursue growth in uncertain times. And, with insights gathered over a career building some of Canada’s most-recognized brands, he’s setting out to help. Bigioni, a former executive at both Molson Coors and Canopy Growth is launching Brave Strategy to offer Chief Marketing Officer leadership on a fractional basis, providing expertise and a comprehensive set of services without the cost of a full-time member of the C-suite. Named Marketer of the Year by Strategy Magazine in 2019, Bigioni is recognized as a strategic leader and key contributor to senior leadership teams, with exceptional interpersonal skills and the ability to develop a compelling vision to mobilize any organization. “Throughout my career, I’ve never backed away from the challenge of accelerating growth. Whether it be scaling an emerging business like Canopy Growth, or turning around brands at some of the world’s biggest CPG companies like Unilever and Molson Coors, these diverse experiences help you grow as a person, and grow as a business,” says Bigioni. “I’ve always welcomed the opportunity to work on a business’ biggest challenge. Data, insight, and purpose underpins Brave’s approach to drive strategy, innovation, and execution.” Brave’s defining belief is that leaders need to define their purpose, and then act bravely and with confidence. Brave turbocharges leaders with insights and data that will help them make better decisions in the pursuit of growth in this brave new world. Part of a burgeoning movement toward fractional services, Brave tailors its scope of engagement to meet each client’s needs, and its role can evolve as the business grows. More on the role of the fractional Chief Marketing Officer can be found here. For more information about Brave Strategy visit bravestrategy.ca
About Brave Strategy Brave Strategy provides emerging companies with experienced Chief Marketing Officer leadership on a fractional basis, to accelerate growth and expand commercial capability. Brave was founded by David Bigioni, a results-focused senior marketing executive with strong sales leadership experience and a proven track record for driving extraordinary results. Throughout David’s 25-year career he has worked across both tier-one organizations like Unilever and Molson Coors, and emerging businesses like Canopy Growth and Venture Communications. His time across marketing and sales gives him a unique perspective on growth and the drivers and commitment required to be brave and remain focused on the prize.
Contact:
David Bigioni
Principal, Brave Strategy
Website: bravestrategy.ca
Linkedin: bravestrategyinc
Twitter: @brave_strategy