Fortune
favours the
We help leaders be more brave, in their pursuit of growth.
Brave Strategy brings executive leadership across marketing and sales, with a focus on strategy, innovation, and execution. Brave provides emerging companies with experienced Chief Marketing Officer leadership on a fractional basis, to accelerate growth and expand commercial capability.
Brave Strategy was founded by David Bigioni, an award-winning leader in both established and emerging organizations. One of Canada’s foremost marketing experts, with a reputation for collaborative and entrepreneurial approaches, David brings a strong track record of building purpose-driven brands, and delivering measurable results.
Our Services
From strategy to execution, Brave brings a comprehensive set of services that integrate into your business, creating capability, focus, and alignment across the team.
Commercial planning
& execution
Market Planning
Campaign Development
Sales Strategy and Planning
Goal Setting and KPI Metrics
Digital Marketing
Strategy & brand development
Define Purpose
Customer Segmentation
Portfolio Strategy
Brand Positioning
Customer Journey Mapping
Innovation Pipeline
Key
enablers
Clear Operating Model
Structure Evolution
Change Management
Inspiring Culture
Agency Management
Insourcing
How We Work
We work bravely to help you push past what you might see as the limitations of size or budget to pursue growth in these uncertain times.
Each engagement starts with a conversation and a clear understanding of your goals and objectives, as well as the challenges you face as a business. We take an objective look at your performance, commercial capabilities, and resources, and then align on key priorities.
We tailor our scope to meet your needs, and work as an extended member of your team, not as a consultant or freelancer. We join your leadership meetings, contribute to strategic decisions, and engage with your team, and our role can evolve as your business grows.
He’s recognized as a strategic leader and key contributor to the senior leadership team, with exceptional interpersonal skills and the ability to develop a compelling vision to mobilize any organization. A change agent, with a strong sense of urgency, he motivates teams through a collaborative leadership style and entrepreneurial approach.
Prior to founding Brave Strategy, David served as Chief Commercial Officer at Canopy Growth, with a mandate to build enterprise value and rapidly scale commercial capability across marketing and sales. He led the development of the long range portfolio roadmap to meet evolving consumer needs, and oversaw an aggressive innovation agenda, introducing 100+ SKUs and five new brands in 12 months. During his tenure, Canopy’s revenue growth was +124% annually, reaching revenue of $440M F20 vs. $40M in F17. Strategy Magazine named David 2019 Marketer of the Year.
Before joining Canopy Growth, David served as Brand Director, VP Marketing and VP Sales at Molson Coors Canada, where he led Molson Canadian’s transformation back to growth after a 10-year decline, and launched two niche brands, which both exceeded their business cases by more than 70%. He also oversaw global brand expansion of Molson Canadian into Ireland (2013) and Australia (2015).
In 2015, David moved into a sales leadership role, and led the business to a market share turnaround after eight years of decline.
David began his career with Unilever, where he developed his tier-one CPG foundation in progressive sales and marketing roles, before opening the Toronto office of Arlene Dickinson’s Venture Communications. There, he worked with tier-one clients like Toyota, Subway Restaurants, Canada’s Walk of Fame, and the Canadian Cancer Society.